Laptops, smartphones and tablets moved technology off our desktops. The advent of ‘wearable tech’ – little gizmos that attach to the body or clothing to help us stay fit, lose weight or get organised – means it’ll pervade our lives further still.

Within only a few months devices that can be worn on wrists, arms and faces have hit the market. Available in all shapes and sizes and with different levels of sophistication, many wearable tech items track information related to fitness – recording heart rate, body fat, perspiration, temperature and muscle activity – while others have motion sensors to take photos and sync with other mobile devices.

Given its use in sport and fitness it’s no surprise that wearable tech is finding increasing relevance in healthcare too – sportswear that monitors an athlete’s heart rate could as easily be used for patient tracking, ECG or other diagnostics.

Bainisha has designed a flexible sensor that can be stuck onto the spine, thus enabling medical professionals to measure posture in the hope of helping people reduce back strain. Similarly, Cambridge Consultants has unveiled the KiCoPen, which not only helps people with diabetes manage insulin usage but also, via Bluetooth, enables doctors to keep track of doses.

Throughout 2015 we can expect to see a lot more product development that will make the plethora of wearable tech, including smart watches, digital glasses, virtual reality headsets and even interactive rings – a more conventional mobile communications tool.

Wearable tech has robust marketing implications, and opens up a whole new realm of promotional and strategic opportunities.

Arcadia Branded Merchandise supplies a range of promotional wearables, including watches that count steps and monitor sleep patterns.

Contact us at sales@arcadiaonline.co.uk for more information and a copy of our 2015 promotional merchandise Gadget Catalogue.

Make Memorable Merchandise

[mailmunch-form id=”172197″]

Jason Markwick

Having worked in Promotional Merchandise for the last 25 years I have been exposed to all aspects of the industry. Starting out as an account manager working with some of the worlds leading brands, I have learnt to understand the needs of a client, manufacturing processes, and what it takes to deliver a successful promotional campaign that is on brand, on time and within a given budget.