Good to be green Consumer trends and the environment More and more consumers are keen to have products (including ones they receive as promotional gifts) that are environmentally sound and ethically sourced. UK research by YouGov and The Guardian reckons that despite a period of austerity the public’s wish to reduce its impact on the
Consumer trends… … Health and wellbeing The health and beauty market continues to grow apace, with new products bringing greater choice to consumers. Euromonitor International highlighted skincare as the most popular beauty segment back in 2016, and it’s set to remain top of the pack this year too. But researchers at Mintel claim that consumers
With the evenings drawing out and summer allegedly on the way, many will be contemplating dragging lycra from the back of wardrobes and emancipating bikes from sheds, taking out gym memberships or heading off to local spas and pools. Sportswear and equipment is big business – and it’s all perfect for some nice branding. From
What’s trending so far in 2017? As consumers continue to become increasingly exacting and discerning, quality is proving to be king, with low quality items taking a back seat to ‘cool’ design and high production values. Recipients of promotional merchandise as always will appreciate quality and products that have a perceived high value. Green is still good!