Promotional Mugs: The Industry’s Hot Choice

Promotional MugsUK industry research shows the ubiquitous coffee mug to be one of the most popular promotional products.*

People like keeping them too, with 18% of survey respondents saying they’d kept a mug longest compared with 15% who’d held on to a USB stick and 12% a pen.

Another significant finding was that promotional merchandise can deliver a higher ROI than radio and outdoor advertising, and one that’s equal to TV and print advertising.

The cost per impression for a mug is £0.001, a mid-range pen £0.001, a calendar £0.004, a USB stick £0.005 and an umbrella £0.003. With an average cost per impression of £0.003, these figures compare extremely favourably with the cost per impression of other media, with TV coming in at £0.008, radio at £0.003 and advertising hoardings at £0.003.

Available in earthenware (most popular, cheapest and durable) or bone china (lighter, more expensive and very white), promotional mugs are:

  • Practical… and will always be used.
  • Visible… on desks 52 weeks of the year.
  • Great value for money.
  • Available in small quantities in a large range of shapes and colours.
  • Ideal for full colour graphics owing to large display area.

Tips To Get Your Mug To Stand Out From The Crowd:

  • Choose the colour carefully as it can actually affect the taste of your chosen drink!
  • Get the design right – great looking mugs will be favoured over drab ones.
  • Pick an unusual shape or design. Most mugs are same-ish so be different to get noticed.
  • Use a presentation box to stop breakages, provide more branding opportunities and enhance the gift’s perceived value.
  • Include a pack of promotional biscuits or chocolate… everyone loves chocolate!

* Information Source: BPMA

Arcadia offers a wide range of promotional mugs, and has the experience and creativity to make your promotional merchandise campaign stand out from the crowd.

Make Memorable Merchandise

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Having worked in Promotional Merchandise for the last 25 years I have been exposed to all aspects of the industry. Starting out as an account manager working with some of the worlds leading brands, I have learnt to understand the needs of a client, manufacturing processes, and what it takes to deliver a successful promotional campaign that is on brand, on time and within a given budget.