Research shows that “79% of people are more likely to do business with a brand after receiving a promotional gift.”

Therefore, you should try to make your offering…

1. Timely

It’s vital that giveaways match a promotion’s timing. An umbrella promo in winter or handing out mobile phone accessories at a tech conference is likely to go down well.

2. Functional

Novel or quirky promotional products are great but they should be useful too. It’s no coincidence that our best selling stuff – bags, pens, mugs, pads – are practical items. But practical needn’t mean boring as the latest printing techniques and materials can breathe new life into traditional products.

3. Desirable

Bright, bold-coloured merchandise will grab people’s attention. It’s also a good idea to alternate items to keep merchandising campaigns innovative, interesting and up-to-date. By using desirable and eye-catching products you’re more likely to stand out in the minds of potential customers. Presentation is as important as the product itself – a simple box or sleeve can increase perceived value and give products a retail look. 

4. Relevant

The look and feel of promotional merchandise should mirror other campaigns or marketing activity through graphics or concept. Giveaways should always reflect the values of your company and brand. A bespoke item will help to create a promotion that dovetails perfectly into a campaign.

Promotional branded merchandise is an essential part of today’s marketing mix. Used correctly it is unrivalled in its ability to increase brand awareness and attract new customers, thereby proving a cost-effective alternative for communicating a brand’s attributes.

Make Memorable Merchandise

[mailmunch-form id=”172197″]

Jason Markwick

Having worked in Promotional Merchandise for the last 25 years I have been exposed to all aspects of the industry. Starting out as an account manager working with some of the worlds leading brands, I have learnt to understand the needs of a client, manufacturing processes, and what it takes to deliver a successful promotional campaign that is on brand, on time and within a given budget.