It’s time to take note of branded promotional notebooks! With the hype that surrounds all things tech, you’d be forgiven for thinking that more traditional promotional branded merchandise doesn’t get much of a look in. Not so. Following the resurgence of notebooks in our high streets, branded notebooks are now one of the top selling
Out with the old! The new pound coin affects supermarket trollies and therefore promotional trolley coin keyrings. The new 12-sided one pound coin has caused something of a stir. Everything we’ve been used to popping familiar old round pound coins into have needed to be upgraded to accept the new ones – car park ticket
Let’s face it, people fidget! They jiggle their legs, fiddle with rings and other bits of jewellery; they doodle. But new research says it might not be such a bad thing; that, in fact, it can help us make decisions, rather like getting up from your desk to stretch your legs or having a glass
Promotional VR meets Mixed Reality – Mix it up! Say Hi to VR’s new friend – Mixed Reality! 2016 saw big brands like Facebook, Jaguar and McDonald’s bringing virtual reality (VR) to bear on their consumer marketing. Toyota, for example, faced with marketing a new motor that didn’t yet exist, used VR to engage prospective customers.
Consumer trends… … Health and wellbeing The health and beauty market continues to grow apace, with new products bringing greater choice to consumers. Euromonitor International highlighted skincare as the most popular beauty segment back in 2016, and it’s set to remain top of the pack this year too. But researchers at Mintel claim that consumers