New Innovation in promotional merchandising As we all scurried about searching for Christmas presents at the back end of 2016, five top European industry experts were locked away poring over masses of entries for this year’s Promotional Gift Award. Winners have now been announced and the star products will be presented to the trade at HAPTICA
What’ll be hot in 2017? * PowerBanks As popular as ever and now an established promotional choice, the Promotional Power Chargers will be in high demand and with rigorous new tests will be safer than ever before. New safety specifications will help prevent overcharging , discharge, short circuiting and will also ensure current protection. More styles and colours will be
What is Fairly Traded and why should you know about it? Fairly Traded’ chocolate is causing quite a stir in the arena of promotional gifts. Offering two branding options , there is a great opportunity to take full advantage of the association with a fairly traded product but with ample room for a strong branding presence or,
UK industry research shows the ubiquitous coffee mug to be one of the most popular promotional products.* People like keeping them too, with 18% of survey respondents saying they’d kept a mug longest compared with 15% who’d held on to a USB stick and 12% a pen. Another significant finding was that promotional merchandise can
Following the resurgence of Moleskine notebooks in the high street, branded notebooks are now one of the top selling business gifts in the UK. The Moleskine is the successor to the legendary notebooks used by artists and thinkers over the past two centuries – Vincent van Gogh, Picasso, Hemingway and Bruce Chatwin. They’re simple and stylish.