8 compelling reasons to opt for more promotional merchandise… With a rich return on investment promotional merchandise works so hard at engaging with staff customers and prospects. Brand loyalty. Good quality, useful and well targeted gifts showcase brands and invoke brand loyalty. Quirky merchandise, stuff that’s fun and memorable, engages people emotionally and encourages a
What’s next? A glance at what our tech futures might hold… The rapid pace of change in the 21st century is evidenced nowhere more clearly than in the world of technology. But any technological forecast is a shaky sort of structure. With that in mind we’ve come up with a speculative peek around the
It’s an ill wind… … Enter Walmart and Amazon As reported elsewhere in the media Walmart has thrown down the gauntlet and become a player in the promotional merchandise industry. The launch of Walmart Promo Shop fuels speculation that Amazon’s anticipated advance into the industry could come sooner than later. Walmart’s shop, which includes a
Why promotional merchandising is key Brand awareness, the extent to which people can identify a brand by attributes such as logos, colours, slogans or overall design rather than actually seeing a company name, is the holy grail of marketeers. After all, a consumer’s ability to recognise or recall a brand can be central to a
A deck of promotional coasters! When the iconic Queen Mary 2 – flagship of the Cunard Line – returned to service after a makeover at the Blohm and Voss shipyard in Germany during the summer of 2016, some of its original teak decking was put to very interesting use – as beautifully crafted coasters!