An Inside View Of The Promotional Merchandise Industry. … Gordon Glenister, British Promotional Merchandise Association When you woke on 24th June last year and discovered the EU referendum result, were you concerned for the promotional products industry or did you see an opportunity? “To be honest like many of the remainers, I was shocked. It
Some new smartphones and their accompanying accessories now enjoy built-in wireless charging. But what is wireless charging and how does it work? Well, those of us with electric toothbrushes will be familiar with the basic principle. When a toothbrush needs charging, you don’t connect a power lead to the actual brush. Instead, you pop the
Say ‘thank you’ for a job well done (in words, with gifts or by some other form of workplace recognition) and staff will feel more motivated and work even better for you. In turn, this’ll enhance client loyalty and improve your bottom line. Sounds simple. However, many UK companies are failing to capitalise on the link
Following the resurgence of Moleskine notebooks in the high street, branded notebooks are now one of the top selling business gifts in the UK. The Moleskine is the successor to the legendary notebooks used by artists and thinkers over the past two centuries – Vincent van Gogh, Picasso, Hemingway and Bruce Chatwin. They’re simple and stylish.
A promotional product’s packaging can be as important as the contents inside. A simple presentation box will not only increase the perceived value of the gift but also offers additional branding and messaging space. Within the retail sector promotional packaging says a lot about a company and its brand. It gives an indication of whether the product is