Attending events, conferences and trade shows is a key activity for most businesses. But to avoid disappointment it’s vital to be well prepared. Exhibitors who have planned in advance are more likely to be rewarded with more interest from potential customers, as well as increased sales. So if you’re planning to attend an event, ensure you
Quick response codes, or QR codes, are the rather intriguing wavy black and white barcodes that you’ve spotted on all sorts of stuff in recent years. No surprises that they first appeared in Japan – to keep track of parts in the vehicle manufacturing industry – but they’ve since become more widely adopted as a
Some promotional gifts will inevitably stand out as being more useful than others. But it can still prove tricky deciding on which to give to potential clients. Promotional products offer a good ROI for your business but choosing the wrong one can end up being a waste of time and money. If you know your target audience
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What’s the BPMA? Representing more than 560 member companies with a turnover of some £550m, the British Promotional Merchandise Association (BPMA) is the voice for promotional merchandise in the UK. What does it do? It promotes both the value and use of promotional merchandise and supports members with education, knowledge and best practice. It also