The next game changer? So called promotional ‘game changing’ products don’t come along often. Looking back over the years we’ve seen many promotional technology products launched as a result of tech developments or changes in consumer behaviour – think mouse mats, memory sticks, digital photo frames and, more recently, portable power banks and charging
What’s next? A glance at what our tech futures might hold… The rapid pace of change in the 21st century is evidenced nowhere more clearly than in the world of technology. But any technological forecast is a shaky sort of structure. With that in mind we’ve come up with a speculative peek around the
Let’s face it, people fidget! They jiggle their legs, fiddle with rings and other bits of jewellery; they doodle. But new research says it might not be such a bad thing; that, in fact, it can help us make decisions, rather like getting up from your desk to stretch your legs or having a glass
Promotional VR meets Mixed Reality – Mix it up! Say Hi to VR’s new friend – Mixed Reality! 2016 saw big brands like Facebook, Jaguar and McDonald’s bringing virtual reality (VR) to bear on their consumer marketing. Toyota, for example, faced with marketing a new motor that didn’t yet exist, used VR to engage prospective customers.
What’s trending so far in 2017? As consumers continue to become increasingly exacting and discerning, quality is proving to be king, with low quality items taking a back seat to ‘cool’ design and high production values. Recipients of promotional merchandise as always will appreciate quality and products that have a perceived high value. Green is still good!