There are many ways to make promotional products work for your business, and when used in the right manner, they can be a really effective marketing strategy which propels your business forward.

In fact, the only reason people sometimes don’t get the results they want from handing out corporate gifts is largely due to errors in the ways that they are using them.

It is important for businesses to know what works and what does not. Promotional products are unrivalled in their ability to increase brand awareness, attract new clients, and ultimately to help your business expand.

So there are many advantages to be had when making use of such products. But if you are new to business or you are drawing up a new campaign, then there are some definite ways in which you can boost the effectiveness of your corporate merchandise.

1. Be Bright And Bold

Brighter colours are more likely to grab the attention of potential customers, so it is definitely a good idea to make use of colourful merchandise when using promotional items to attract clients.

If your products are attractive and eye-catching, your company has a greater likelihood of standing out in the minds of potential customers.

2. Make It Relevant

We’d certainly recommend that you find something novel but useful and appropriate to use as a device to drive sales and brand awareness.

Not only will this make your company more memorable, but it is an excellent way of tapping directly into the market that you are trying to reach out to. And herein lies Golden Rule number one: Never give something away that has no relevance to your company – tailor it correctly and therefore make it easier for customers to make that connection with you.

Another great tip is to ensure that whatever it is you give away fits in with the particular needs of your consumers at that time. For example, giving away umbrellas during the winter, or mobile phone accessories at a tech conference is likely to be a big hit among customers.

3. Reflect Company Values 

Anything that you offer to consumers has to be reflective of the founding principles and values of your company.

Therefore if you are a business that prides itself on being environmentally friendly then your products should also reflect this.

For example, a green company that offers biodegradable pens, bags, T-shirts and fleeces, made from ethically sourced and sustainable materials, is more likely to be a big hit among your customer base.

4. Be Structured

When giving away corporate goods, one of the most important decisions you will make is how those products should be given away or distributed. And here you must decide who you will give the items to and whether they will be given to everyone or repeat customers only. 

All of this will help you to determine how much you should spend on your giveaways and what type of goods you should purchase.

5. Avoid Gimmicks

Five-minute wonders do little justice to a long-term marketing strategy. Essentially this means that if you want potential clientele to seriously consider investing in your brand, then be very selective in what it is you give away to people. Anything you give away has to be strategic, smart and most of all, appropriate and practical.

Make Memorable Merchandise

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Jason Markwick

Having worked in Promotional Merchandise for the last 25 years I have been exposed to all aspects of the industry. Starting out as an account manager working with some of the worlds leading brands, I have learnt to understand the needs of a client, manufacturing processes, and what it takes to deliver a successful promotional campaign that is on brand, on time and within a given budget.