A promotional product’s packaging can be as important as the contents inside.

A simple presentation box will not only increase the perceived value of the gift but also offers additional branding and messaging space.

Within the retail sector promotional packaging says a lot about a company and its brand. It gives an indication of whether the product is a premium, low-cost, eco-friendly or hi-tech item. Often you can identify a specific brand by its packaging even if the product range is diverse.

With brands vying for increased customer loyalty, promotional packaging that’s consistent and innovative is more important than ever. It does more than simply hold or protect a product; it’s a branding tool in which companies invest a significant amount of time and money to get right.

Customers quickly form an opinion about a brand by its presentation. Say a customer orders a candle from an online retailer and it arrives bubble wrapped in a brown cardboard box. Practical, yes. But it won’t necessarily create the best first impression. But if the retailer packages the candle in the same outer carton but inside includes a recyclable cardboard gift box with its branding printed onto it, along with tissue paper and a decorative ribbon, the customer is likely to have a completely different impression of the product’s value and perceive the brand in a more favourable way.

The same theory applies to promotional merchandise – the more engaging promotional packaging the more impact it will have. To do it well you may require additional budget but it does not have to come at a premium. With the introduction of digital printing, large print runs are no longer required. A simple box or over sleeve can be produced extremely fast on very small runs.

Similarly, you can add value to company brochures by designing them as customer welcome packs, after sales packs or thank you packs that accommodate company literature along with promotional merchandise such as a pen or mug, ensuring your brand reminder is situated on the desk of a potential customer. Whether it’s at the start or completion of a project, giving a pack will create a great impression and could secure additional business.

As well as helping clients find the most suitable promotional merchandise solutions, Arcadia also specialises in promotional packaging design, fulfillment and distribution. We can help you find the best products and packaging to suit any promotion or campaign.

Make Memorable Merchandise

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Jason Markwick

Having worked in Promotional Merchandise for the last 25 years I have been exposed to all aspects of the industry. Starting out as an account manager working with some of the worlds leading brands, I have learnt to understand the needs of a client, manufacturing processes, and what it takes to deliver a successful promotional campaign that is on brand, on time and within a given budget.