One of the benefits of promotional gifts is that they can help increase brand exposure, as people take away your company’s logo or message and show it to others by using the item it is printed on.

One of the keys to using promotional gifts effectively, therefore, is working out how to spread the word about your brand so that it is viewed by as many people as possible. Another way to increase brand exposure is by ensuring that people get repeated viewings, to help your company stick in their minds.

Sticky notes are one possible answer. They are incredibly useful promotional gifts, and people will find themselves using them constantly. Their real power, however, lies in what they are used for.

People most commonly use sticky notes to remind them of things. What better way to help people remember your brand? Every time somebody uses your promotional sticky notes to remember a job, appointment or other little fact, they will also be reminding themselves of your brand.

This not only reinforces your corporate image or message in one person’s mind, it also spreads it to others. Sticky notes are rarely kept to one person, and are quite often shared with friends and family when they need to make a note of something.

Therein lies the other benefit of sticky notes. Many promotional items can only be used by one person at a time. Sticky notes, on the other hand, most commonly come in booklets of 50 sheets, each with your branding on them.

These can be stuck to all sorts of places, given to colleagues until they are placed all around the office, or simply put around a house for the family to use. Rather than one promotional gift, you will effectively be giving out 50 at a time.

Now is a great time to be giving out sticky notes, as with New Year’s resolutions being made and new projects being started…

For more advice on how to increase brand exposure, contact us at sales@arcadiaonline.co.uk.

Make Memorable Merchandise

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Jason Markwick

Having worked in Promotional Merchandise for the last 25 years I have been exposed to all aspects of the industry. Starting out as an account manager working with some of the worlds leading brands, I have learnt to understand the needs of a client, manufacturing processes, and what it takes to deliver a successful promotional campaign that is on brand, on time and within a given budget.