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Intresting Facts About The World Of Promotional Merchandise And The Wider Universe

Interesting facts about promotional merchandise

With the leave/remain fallout dominating the headlines at the time of writing, as well as large dollops of sport in the shape of the Euro and Wimbledon, we thought you might appreciate some light summer reading!

So here’s the 20 fascinating life facts, courtesy of the BBC News Online, along with some great reasons to use even more promotional merchandise.

Food for thought…

  • Listening to Mozart can lower blood pressure as much as cutting salt from your diet. So just pop Eine Kleine Nachtmusik on when you get back from the chippy… Result!
  • It’s claimed that 48% of consumers would like to receive promotional products more frequently.

On the ball…

  • Albania awards diplomatic passports to its international football players. Sorry! This was intended to offer some light relief from sport! Don’t know how that one crept through!
  • It’s reckoned that around 79% of people that are handed a promo product think the experience makes them more likely to do business with that brand.

In the bag…

  • The world’s oldest pay cheque was a beer token.
  • We’re told that 31% of consumers in the USA are proud owners a promotional bag!

It’s a people’s thing…

  • Some bears use humans as bodyguards.
  • When people receive a useful quality freebie, they really feel appreciated and all warm inside.

All in the mind…

  • Heavy exposure to Disney princesses makes little boys more likely to share their toys and little girls more likely to have stereotypical attitudes about gender.
  • It’s claimed that 57% of people will recall an advertiser’s message printed on a mug, against 32% remembering a radio ad message and 28% for one that was on TV!

On the domestic front…

  • Red kites in Scotland steal underwear to make nests.
  • It seems that 91% of us have at least one promotional product in the kitchen.

To be or not to be…

  • Trevor Nunn has directed every one of Shakespeare’s plays.
  • It’s recorded that high quality corporate gifts give your business a professional image… but remember poor quality or ill-conceived ones have the opposite effect!

Makes sense…

  • Elderly monkeys choose to have fewer friends.
  • Promotional merchandise is the only advertising medium to engage all five senses. All can be seen and touched, many tasted, some smelt, others heard. All five at once?… Mmm, the jury’s still out on that one!

In the beginning…

  • Every sperm whale alive today is descended from one sperm whale called ‘Eve’, from 80,000 years ago.
  • Trusty old business cards have been with us for ages and will always be a business staple. But company reps are increasingly leaving something a little more tangible in the shape of a promotional product along with their business cards.

Life after death…

  • Some genes carry on working after we die.
  • It’s believed that 63% of people pass on promotional items they no longer want to new owners.

Make Memorable Merchandise

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Having worked in Promotional Merchandise for the last 25 years I have been exposed to all aspects of the industry. Starting out as an account manager working with some of the worlds leading brands, I have learnt to understand the needs of a client, manufacturing processes, and what it takes to deliver a successful promotional campaign that is on brand, on time and within a given budget.