What is Fairly Traded and why should you know about it?

Fairly Traded’ chocolate is causing quite a stir in the arena of promotional gifts.

Offering two branding options , there is a great opportunity to take full advantage of the association with a fairly traded product but with ample room for a strong branding presence or, for orders over 1000, you can  create your own totally bespoke, full colour, digital print wrapper. Either way, the chocolate will still taste great.

Fairly Traded chocolate is a result of the ‘Growing Great Chocolate’ scheme, which builds on a 3-pronged approach to drive positive change for everyone involved in growing, harvesting and trading chocolate.

By supporting the cooperatives in the program and their member farmers, “Fairly Traded” can help them grow a much higher quality cocoa bean. With long-term investment, commitment and help, the scheme ensures future crops, guarantees a fair price for the cocoa beans, and a better income for the farmers.

The scheme goes even further than that too.

‘Fairly Traded’ also supports those that live around the cocoa bean plantations. It works to improve access to education, healthcare and clean water for the farmers, their families and the local community.

Why is this important in Promotional Merchandising?

When you think of Promotional Chocolate, you would be excused for not really thinking about how that product was made and where it came from but it’s becoming increasingly important to familiarise yourself with the details on process, labour and manufacture of goods.

A Fairly Traded product doesn’t just give something back to the people who deserve it. It says something about you, and your client. For the brands that want to be seen as ethical businesses, these Fairly Traded gourmet chocolates are the ideal promotional gift. And, with a higher cocoa content than any other promotional chocolate, the taste will certainly stick in the minds of its recipients. They taste wonderful!

They can be branded in full colour with your design on a belly band sticker or, for orders over 1000 your design can cover the entire flow wrap. Contact us to find out more… sales@arcadiaonline.co.uk

Make Memorable Merchandise

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Jason Markwick

Having worked in Promotional Merchandise for the last 25 years I have been exposed to all aspects of the industry. Starting out as an account manager working with some of the worlds leading brands, I have learnt to understand the needs of a client, manufacturing processes, and what it takes to deliver a successful promotional campaign that is on brand, on time and within a given budget.