Some promotional gifts will inevitably stand out as being more useful than others. But it can still prove tricky deciding on which to give to potential clients.

Promotional products offer a good ROI for your business but choosing the wrong one can end up being a waste of time and money. If you know your target audience pretty well, and you’re choosing products that are useful, good quality and related to what you sell, you can’t go far wrong.

But there are steps you can take to ensure you stand out from the crowd. To help you make the most of your corporate giveaways, we’ve come up with a list of our top five most useful promotional products.

1. Office Stationery

Not exactly the most exciting giveaway but arguably the most useful. Almost every household and office has a pen or pencil and you can pretty much guarantee that they’ll be used regularly. If your logo and company details are printed on a pen, it’s like displaying a mini-ad every time someone picks it up!

Arcadia sells pens in a wide range of colours, shapes and sizes. Select the ones most appropriate to your business. If you combine with other types of stationery such as notepads, it’ll increase the value of your offering.

2. Bags

From ‘bags for life’ to conference cases, you can be sure to get a your brand seen when giving away a promotional bag. With great print area there are no limits to the designs you can come up with.

Like stationery, promotional bags are an indispensable item. The average person interacts or walks past hundreds of people when they go about their day-to-day business and if they’ve donned one of your bags then almost all of those people will have spotted your company logo!

And if your design’s particularly well executed, it may just inspire people to find out more about your business.

3. Mugs

Most of us like to wake up in the morning with a nice cup of tea or coffee. Enjoying a cuppa is a great British tradition and if that cup just happens to have your logo printed on it then that’s likely to be the first thing consumers see when making a brew.

As with most of our products, there’s bundles of choice when it comes to selecting the shape and appearance of a mug. Be as innovative as you like!

4. Umbrellas

On rainy days – and let’s face it, in the UK we do get our fair share! – people are going to be popping up umbrellas with your logo on it. All types are available and they can be printed inside or outside; the sections can be different colours too.

5. Gadgets

Everyone loves a gadget. Smartphones, computers and tablets are all the rage nowadays and naturally such high demand will inevitably boost requirements for the accessories that go with them… power banks, chargers, speakers, headphones, memory sticks and tablet and phone covers are all likely to be big hits among potential customers.

At Arcadia we practice what we preach by using well-thought-out, quality promotional products to promote our business and the services we offer. Our own range of promotional merchandise consist of useful promotional products catering for both customer and prospect engagement. Each of these carefully selected products are available to be branded with your own details and message.

Make Memorable Merchandise

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Jason Markwick

Having worked in Promotional Merchandise for the last 25 years I have been exposed to all aspects of the industry. Starting out as an account manager working with some of the worlds leading brands, I have learnt to understand the needs of a client, manufacturing processes, and what it takes to deliver a successful promotional campaign that is on brand, on time and within a given budget.