People in the UK are well-known for worrying, and it is often joked that British people love to complain and moan about everything in their day to day lives. However, stress is no joke.

The UK is a surprisingly stressed-out place at the moment. Research conducted by Moneysupermarket.com shows that millions of Britons are suffering from stress for a variety of reasons.

The leading cause is money worries, which are the main cause of stress for a huge 36 per cent of the population. That equates to roughly 18.4 million people who are worrying about money on a regular basis. Another 17 per cent, or roughly 8.7 million people, spend their time worrying about their future financial situation. About one in three stressed Britons believe that worrying about money is affecting their health, and one in four say that it is affecting their relationship.

What better way to encourage brand loyalty than with free promotional stress gifts? Everyone likes to receive something for nothing, especially if they are feeling stressed due to their finances.

This is especially true if you give out something practical that they will definitely get use out of. Even the most simple stress gifts such as a pen or a bottle of water will be greatly appreciated.

To cater for these people as well, consider a promotional stress ball. Squeezing these little toys is a fantastic way to relieve stress, and you may find that worrying Britons will thank you for helping them deal with their worries.

An added bonus of using promotional stress gifts is that your company logo or message will be what people see when relieving stress, and it is hard not to eventually start equating your business with the happy feelings caused by the stress ball. What better way to encourage brand loyalty?

Make Memorable Merchandise

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Jason Markwick

Having worked in Promotional Merchandise for the last 25 years I have been exposed to all aspects of the industry. Starting out as an account manager working with some of the worlds leading brands, I have learnt to understand the needs of a client, manufacturing processes, and what it takes to deliver a successful promotional campaign that is on brand, on time and within a given budget.