Category Marketing
The demand for mobile devices is continuing to grow in the UK. The fact that more and more Britons want to access the internet while on the move has also helped to drive smartphone sales in recent years. A new study by the Internet Advertising Bureau (IAB) has shown that British consumers spend 43 hours
Promotional products are extremely effective in raising awareness of charities around the world. Voluntary organisations can give away or sell T-shirts, mugs, stationery, bags and banners that contain their logos and slogans. One group that appears to have made a good job of this is Movember. The charity’s main aim is to raise awareness of
There are a lot of things for companies to consider when it comes to giving away free branded merchandise. Firstly, items need to have a purpose, as this is the best way to ensure they will be used and not just left to collect dust. Something else that is increasingly important is eco-friendliness. The UK
With a study by the British Promotional Merchandise Association (BPMA) recently showing that three-fifths of consumers are now more likely to keep a free branded gift than they were before the recession, we take a look at popular promotional products companies should be dishing out. 1. USB Sticks A branded USB stick is an excellent gift to
With the UK economy starting to show signs of improvement, companies will inevitably free up more cash for advanced marketing campaigns. Although firms were forced to tighten their belts during the recession years, many organisations actually increased their marketing budgets. This is no surprise given how competitive the retail and services sectors have become, as businesses