There’s so much buzz around all things tech you’d think gadget-based promotional items such as portable power chargers or the latest mobile accessories would stand out as today’s undisputed must-have items.

But they’re not, in fact, the most popular. It may come as a surprise but the UK’s best selling promotional items are tried and tested favourites like pens, mugs, bags, confectionary, clothing and sticky notes.

Top 10 Product Group Analysis By Spend

1.  Bags
2.  Pens & pencils
3.  Plastic giveaways
4.  Confectionary
5.  Clothing
6.  Mugs
7.  Key rings
8.  Mobile phone accessories
9.  Sports bottles
10.  Paper pads

(Source: Sourcing Planet 2014)

The best selling promotional items listed above have one thing in common – they’re useful! They will be well received by consumers day in, day out.

But if long-serving traditional items remain the most popular, then the real ‘what’s new’ is not so much the products themselves but rather how they can now be produced using new materials and new branding techniques.

Digital printing processes have made the impossible possible! A standard promotional product comes to life with a vibrant, 100% coverage full colour print. And with the added benefit of small minimum order commitments and low cost origination charges, a brand and its key message can be displayed in all its glory, thus giving a real boost to any marketing campaign or sales drive.

At Arcadia we strive to offer clients the latest products and technology, all of which feature in our monthly newsletters.

Make Memorable Merchandise

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Jason Markwick

Having worked in Promotional Merchandise for the last 25 years I have been exposed to all aspects of the industry. Starting out as an account manager working with some of the worlds leading brands, I have learnt to understand the needs of a client, manufacturing processes, and what it takes to deliver a successful promotional campaign that is on brand, on time and within a given budget.