The humble sticky note may hold the key to the world’s burgeoning data storage needs, according to a Telegraph online article.

Says the article: ‘In the future we may store and exchange data on thin, flexible strips of plastic by sticking them to the front of computers… with users carrying small stacks of them like a pad of Post-it notes.’

The entrepreneurs behind the innovation – New Delhi-based designer, Aditi Singh and university professor, Parag Anand – claim that ‘dataSTICKIES’ offer an inexpensive and convenient way to store data.

‘USB-based drives can be inconvenient to use as the positioning and insertion of the drive in the USB slot needs to be done precisely,’ says Singh. ‘When the slots are at the rear of a device, as is the case for many desktop computers, this task becomes even more troublesome.’

It’s anticipated that the data strips will have storage capacities of around 4GB to 32GB, and would send the stored data to a PC via a proprietary interface – an Optical Data Transfer Surface (ODTS). ‘Each of the dataSTICKIES can be simply peeled from the stack and stuck anywhere on the ODTS,’ says Singh.

Key to the technology is a product called graphene, a pure carbon in the form of a very thin sheet. The data-storing graphene is sandwiched between two protective layers, which can be written on to record the strip’s contents.

But more important from a promotions point of view, the surfaces can be customised with any pattern, colour, logo or brand – a new and innovative promotional opportunity could be set to hit the market!

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Jason Markwick

Having worked in Promotional Merchandise for the last 25 years I have been exposed to all aspects of the industry. Starting out as an account manager working with some of the worlds leading brands, I have learnt to understand the needs of a client, manufacturing processes, and what it takes to deliver a successful promotional campaign that is on brand, on time and within a given budget.