More and more companies are returning to a green agenda as the economic recovery gathers pace.
Large businesses, government bodies, small social enterprises and SMEs are once again starting to promote their environmental credentials.
The global strain on our planet, coupled with a consumer desire to choose eco-friendly merchandise, creates opportunities for businesses to market themselves as environmentally conscious using ECO promotional products. Aligning a business with green practices can be a great selling point for small companies – ‘going green’ can create a whole new line of opportunities for SMEs to explore.
Whether you’re running a business focused entirely on green products or services, or you’re simply looking to connect with consumers interested in doing business with eco-friendly companies, using ECO promotional products as part of your marketing campaign can be a positive tactic.
And owing to technical improvements and demand there’s an ever increasing range of eco-friendly and ethical promotional products readily available – electronics, bags, clothing, desktop items as well as paper and plastic, wooden and metal-based products, all of which enjoy benefits over their standard counterparts.
With a wide choice of colours and finishes now available (Ecru and camouflage are somewhat a thing of the past though still popular with some as easily identifiable as eco-friendly), it’s never been easier to create a collection of ECO promotional products across your range of merchandise.
Not all of the more pricey ECO promotional products items are expensive simply because they’re eco-friendly – there are differences in quality and finish with recycled items as with standard items. But, of course, in some cases the price difference between ethical and standard is down to the fact that the ethical promotional items are helping support higher wages for growers and producers.
Make Memorable Merchandise
Having worked in Promotional Merchandise for the last 25 years I have been exposed to all aspects of the industry. Starting out as an account manager working with some of the worlds leading brands, I have learnt to understand the needs of a client, manufacturing processes, and what it takes to deliver a successful promotional campaign that is on brand, on time and within a given budget.