Is it a bird? Is it a plane? No, it’s a freight train! Last month an unusual train pulled into Barking Rail Freight Terminal in East London. The muscular-looking loco had begun its cross-country marathon at Yiwu station in eastern China. The 7,500-mile trek took in Kazakhstan, Russia, Belarus, Poland, Germany, Belgium and France. But
Poor quality Mug Printing Investigation. The BPMA reports findings… When the BPMA surveyed people at a marketing exhibition it got something of a shock – 72% said they weren’t happy with the quality of the promotional goods they’d received; 82% of the larger buyers said they were unhappy. There’s no doubt that promotional merchandise is one of
Promotional Product safety can be a business critical issue… A product that harms, damages or even kills can have a devastating impact on a brand and a business. With brands acting increasingly as business ambassadors, in effect representing what a business stands for, it’s absolutely vital that products associated with a company are complaint, ethical and safe.
New Innovation in promotional merchandising As we all scurried about searching for Christmas presents at the back end of 2016, five top European industry experts were locked away poring over masses of entries for this year’s Promotional Gift Award. Winners have now been announced and the star products will be presented to the trade at HAPTICA
Custom Made Promotional Products Allow Total Creativity Without Limitations… Marketing campaigns can be massively enhanced by adding a well thought out promotional product or gift. Much more than just an add on, Custom Made Promotional Merchandise, when planned correctly can be an integral part of the campaign and can add to it’s overall success with additional