Why promotional merchandising is key Brand awareness, the extent to which people can identify a brand by attributes such as logos, colours, slogans or overall design rather than actually seeing a company name, is the holy grail of marketeers. After all, a consumer’s ability to recognise or recall a brand can be central to a
A deck of promotional coasters! When the iconic Queen Mary 2 – flagship of the Cunard Line – returned to service after a makeover at the Blohm and Voss shipyard in Germany during the summer of 2016, some of its original teak decking was put to very interesting use – as beautifully crafted coasters!
Guide to Corporate clothing Think about it. A barista in a coffee shop, a plumber or electrician that visits people at home, employees at airports and railway stations, staff in shops, at exhibitions and conferences – corporate clothing of one type or another surrounds us. According to a CIPS report, the UK corporate workwear
Promotional Eco-Friendly Shopping Bags We’ve all become rather more bag conscious lately, especially since supermarkets began charging for them. But the fact is, plastic bags come from polyethylene which is derived from oil. While they use an impressive 70% less plastic than they did 20 years ago they still take hundreds of years to break
It’s time to take note of branded promotional notebooks! With the hype that surrounds all things tech, you’d be forgiven for thinking that more traditional promotional branded merchandise doesn’t get much of a look in. Not so. Following the resurgence of notebooks in our high streets, branded notebooks are now one of the top selling