Phone Box Fightback Highlights Promotional Opportunities Of Power Banks
If the advent of the mobile phone sounded the death knell of UK telephone boxes, then the rapid uptake of smartphones are beginning to hammer in the nails.
But Britain’s iconic red phone boxes have made something of a comeback – as libraries or to store medical equipment, and, more recently, as solar-powered charging stations for mobiles.
Painted in green instead of red, the first of the revamped phone boxes appeared on London’s Tottenham Court Road. It caters for different types of phone and is free to use. A solar panel on the roof provides the juice, which, according to a recent article on BBC News online, can ‘charge up to 100 phones a day, offering a 20% battery boost in 10 minutes.’
Behind the enterprise are entrepreneurial ex-LSE students, Harold Craston and Kirsty Kenny. ‘I lived next to a phone box in my second year at uni and walked past it every day,’ says Craston. ‘There are 8,000 of these lying unused in London and we must be able to find a use for them.’
Battery life is a perennial problem as smartphones become ever more powerful for email checking, texting, mobile gaming and internet surfing, but without an equivalent leap in technology for enhanced battery capability.
But if you don’t have a green phone box handy then power banks – reliable, portable chargers – are an absolute must. They make perfect promotional products too – great gifts that’ll keep your brand in view and help customers keep their mobile devices charged up while they’re on the move.
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Having worked in Promotional Merchandise for the last 25 years I have been exposed to all aspects of the industry. Starting out as an account manager working with some of the worlds leading brands, I have learnt to understand the needs of a client, manufacturing processes, and what it takes to deliver a successful promotional campaign that is on brand, on time and within a given budget.