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Post Christmas Gym Boom Creates New Merchandising Opportunities
Losing weight is a big focus for people at this time of year, having understandably overindulged over Christmas and the New Year’s holidays.
It would be surprising to find anybody who hasn’t put on a pound or two in the last few weeks, and as such there is sure to be a rush to the gym in the next few months.
Of course, most trends such as this can be well-used by marketers. Promotional marketing is no different, and you would be smart to use such merchandising opportunities to increase your company’s exposure while people are in the gym.
As such, the gym is an excellent market to target. What is more, it is a place where people mingle with strangers, so you can spread your brand to even more people. This can often be difficult, as giving promotional gifts to people who travel within a specific circle of friends and colleagues limits the people who can see your brand.
For good merchandising opportunities in the gym, look for the simplest and most effective promotional items such as bottled water. This is one of the items commonly forgotten by people when they visit the gym, especially if it is the first time in a while.
Bottled water is also one of the few consumable items that have long-term effects, as people often re-use the bottles. This is especially true at the gym, where the combination of exercise and plentiful water fountains mean people will frequently re-fill their bottles.
These will be a bigger investment, but one that is more long-term. They will ensure that people are advertising your brand for months to come, perhaps even until next January comes around and the gym rush begins again, bringing new merchandising opportunities to the table.
Make Memorable Merchandise
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