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How Can Promotional Board Games Boost Brand Awareness?
Think inside the box…
International board games such as Top Trumps, Monopoly, Cluedo, Risk, Connect Four and Pass The Pigs can be custom made to carry a brand identity. Special edition games not only help increase brand awareness but can also be re-sold to generate revenue.
Monopoly, which is celebrating its 80th anniversary, has seen some great special edition collaborations – Liverpool FC, Real Madrid, The Beatles, Back to the Future and The Walking Dead!
In Back to the Future traditional player tokens are replaced by a DeLorean car, a hoverboard, Nike ‘power laces’ sneakers, Einstein, a cowboy hat and the clock tower’s timepiece – you’ll be fighting over them even before the game starts!
Top Trumps – fondly remembered from its original heyday in the playgrounds of the 1970s and 1980s – sees favourite subjects and characters brought to life, everything from Horrible Histories to Monsters University to One Direction.
Finally, the classic guessing game Guess Who? has recently been themed into Peppa Pig Guess Who, Liverpool FC Guess Who and a Disney Princess Guess Who.
Arcadia is always looking for ways to help customers. Contact us for great custom made promotional product ideas to help raise your brand awareness.
Make Memorable Merchandise
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Having worked in Promotional Merchandise for the last 25 years I have been exposed to all aspects of the industry. Starting out as an account manager working with some of the worlds leading brands, I have learnt to understand the needs of a client, manufacturing processes, and what it takes to deliver a successful promotional campaign that is on brand, on time and within a given budget.