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Promotional Merchandise Makes Sense
Promotional products offer customers an all-round experience.
Make your brand really memorable…
Our frenetic world bombards us with information 24/7 – via TV, radio, print and online advertising, marketing and through all types of social media – so it’s tough getting your brand to the attention of people for any length of time and with maximum impact.
But studies show that by appealing to one or more of our five senses (hearing, touch, smell, sight and taste) brands instantly become more memorable and recallable.
Prospective customers seeing a TV ad might aspire to be such and such a person by buying into that brand but do they get the chance to touch it, taste or smell it? Promotional products offer customers an all-round experience.
* See – Most of us watch TV. And although companies spend millions on TV advertising, many viewers would claim to mentally ‘switching off’ when the ads come on or to fast-forwarding through recorded programmes.
* Hear – It’s kind of ditto with sound when it comes to radio advertising, with the ads becoming ‘white noise’ between the music you’re listening to. But Promotional headphones given away as a promotional item become more interesting. They can be branded to a target audience and there’s a wide selection of quality items available. Perhaps think of combining with an offer for a music download site or maybe a printed list of 100 key pieces of music to hear before you die!
* Touch – We leave TV and radio advertising behind now. Whether it’s something that’s squidgy, rough with some sort of grain, soft, feathery or solid and metallic, people love the feel of things. Promotional products are tactile and tangible. Writing with a Printed promotional pen, squeezing a stress ball or tackling a logoed Rubik’s Cube, the possibilities are endless with promotional products.
* Taste – There are lots of choices available when it comes to edible promotional products. Think about what type of food would work well with your business. Would you prefer to offer a treat like Promotional chocolate or something more healthy like edamame beans or seeds of some kind?
* Smell – Smell is the sense that creates the most powerful impression in the human brain. A certain smell can transport us instantly back through time and space – to seaweed on a beach, or a certain kind of sweet popular from childhood. Promotional coffee mugs are always popular and are great for people tucking into their favourite hot drinks. Or maybe offer scented candles or scratch and sniff promotions.
By appealing to more than one sense at a time can have a really profound affect… A recent study has claimed that drinking hot chocolate from an orange mug makes the drink taste better.
Promotional merchandise will have a memorable and lasting impact on both existing and prospective customers. At Arcadia we pride ourselves in our ability to track down ethically sourced, quality promotional products to meet all types of campaign, whatever the budget.
Make Memorable Merchandise
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