A data protection lapse in your business may not turn out to be as dramatic or as well publicised as the Sony breach but it could be equally costly to your reputation.

That is why it is absolutely critical to know where you stand when it comes to dealing with client data. 

At present, the Information Commissioner’s Office (ICO) can fine organisations up to £500,000 for a data breach.

However, the EU’s new General Data Protection Regulation (GDPR) will be able to fine companies up to €100 million or 5% of turnover (whichever is higher) if a company can be proved negligent in protecting its data. The legislation is expected to come into effect in 2017.

Product Spotlight – datAshur Personal USB Flash Drive

The security of personal and company data is more critical than ever. The datAshur Personal USB Flash Drive is a secure USB flash drive designed for everyday use and it protects data you don’t want others to see.

The datAshur secure USB flash drive has a rechargeable battery and allows users to enter a 7-15 digit PIN into the device’s keypad before connecting to a USB port. All data transferred is encrypted in real-time with the built-in hardware encryption engine, and is protected from unauthorised access even if the device is lost or stolen. The device locks automatically when it’s unplugged from the host computer.

 Other key features include:

• Boot delay and read-only capabilities
• Drive reset to destroy data and recover use of drive
• Wear resistant keypad
• Capacities of 8GB, 16GB and 32GB
• Customisation available
• Three year warranty

Assuming you do not forget the PIN, the advantage of this secure USB flash drive is that it operates straight out of the box, does not require any software or drivers and is compatible with PC, MAC, Linux, Citrix, Android and embedded systems. It delivers ‘drag and drop’ encryption and ‘plug and play’ simplicity. Also, because the PIN is entered on the device itself, potential keyloggers have no keyboard passwords to track.

Now available as a promotional product, the datAshur secure USB flash drive can be personalised with your company logo and branding, making a perfect executive business gift. For more information about the product range contact sales@arcadiaonline.co.uk or call +44(0) 845 130 2620.

Make Memorable Merchandise

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Jason Markwick

Having worked in Promotional Merchandise for the last 25 years I have been exposed to all aspects of the industry. Starting out as an account manager working with some of the worlds leading brands, I have learnt to understand the needs of a client, manufacturing processes, and what it takes to deliver a successful promotional campaign that is on brand, on time and within a given budget.