Monthly August, 2015
UK industry research shows the ubiquitous coffee mug to be one of the most popular promotional products.* People like keeping them too, with 18% of survey respondents saying they’d kept a mug longest compared with 15% who’d held on to a USB stick and 12% a pen. Another significant finding was that promotional merchandise can
A date for your diary… Organised by the BPMA, Promotional Products Week showcases the promotional merchandise industry (in the UK worth around £860,000 million a year) and demonstrates how promotional products can dovetail effectively into a business marketing strategy. This year’s event is set to reveal responses from more than 100 marketers who will be quizzed about
The sheer range of promotional products that can be branded with a logo or message is vast. Dependent on the type of product it’ll either be manufactured to order or a Chinese imported product that’s stocked in Europe and then overprinted to order. The material a product is made from, the artwork and the date
For a perfect example of a merchandise success story you need look no further than the Wimbledon Towel, which was seen all around the world again last June. The branded towel – manufactured by Christy, which is celebrating its 28th anniversary as official towel licensee – was first used by players on court at Wimbledon