Category 60 Second Interview
An Inside View Of The Promotional Merchandise Industry. … Gordon Glenister, British Promotional Merchandise Association When you woke on 24th June last year and discovered the EU referendum result, were you concerned for the promotional products industry or did you see an opportunity? “To be honest like many of the remainers, I was shocked. It
The evolution of promotional products. How has technology changed since you joined the promotional merchandise industry? Thanks for a question that demonstrates I’m approaching 60! I joined the industry in the mid-1980s, and anyone under 30 may find how the world looked then pretty hard to believe. The internet had not been launched, email didn’t
The interview with @desktop_matt, the ‘Inspector Gadget’ for promotional marketing. What are the main upcoming technologies that are going to have an impact on promotional merchandise? Key growth areas are App-driven gadgets, hardware, virtual reality and the growth of health and well-being devices. Look out for more wearable technology as well as wireless charging, subject to what
What’s the BPMA? Representing more than 560 member companies with a turnover of some £550m, the British Promotional Merchandise Association (BPMA) is the voice for promotional merchandise in the UK. What does it do? It promotes both the value and use of promotional merchandise and supports members with education, knowledge and best practice. It also