Category Marketing


Walmart and Amazon enter the promotional merchandise industry

It’s an ill wind… … Enter Walmart and Amazon As reported elsewhere in the media Walmart has thrown down the gauntlet and become a player in the promotional merchandise industry. The launch of Walmart Promo Shop fuels speculation that Amazon’s anticipated advance into the industry could come sooner than later. Walmart’s shop, which includes a

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Trade show checklist

Get the best from your industry events There are plenty of great reasons to attend a trade show… * generate leads * sell * check out new trends and products * get together with other retailers * see what the competition’s up to * scope out investors and strategic partners Once you’ve mapped out your

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Promotional charity merchandise

Top tips for a successful awareness day The UK has more than 400,000 charities. Accordingly there are numerous awareness raising days and weeks plus events over longer periods – Safer Internet Day, World Cancer Day, National Eczema Week, World Autism Awareness Day, World Alzheimer’s Month, to name but few. For charities – indeed for all

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Is Your Brand In Safe Hands!

Showing our credentials! When buying promotional merchandise it’s important that you work with a reputable and reliable supply chain. Having certain credentials demonstrates a business has been verified by a third party to perform properly and will give you the assurance that your brand is being protected. Getting accredited is usually a formal process. An

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