Category Marketing
It’s important to source the right products for your promotional campaigns, but do you also consider the environment? By promoting your business with UK-made, recycled, biodegradable and eco-friendly marketing gifts you’ll be supporting British manufacturing and using waste materials that would otherwise clog up landfill sites. Branded recycled stationery, for example, would raise your profile
Product colours influence the way consumers view the ‘personality’ of a brand – they have an impact on the way people interact with it and influence their buying decisions. The colour of a product and its packaging, as well as the way it’s displayed, is the first thing a consumer spots in a shop or
Cross celebrate 125 years with limited edition fountain pen. America’s oldest manufacturer of fine writing instruments is celebrating its 125 year anniversary. Initially Cross manufactured tooled gold and silver casings for wooden pencils. Today’s product offering boasts a range of elegant writing instruments (now including the Shaffer brand) and personal accessories, which, as a special
Selfie sticks, talking umbrellas and other fads & fashions… Once, a Mont Blanc pen said it all, or luxury crystal, or a set of leather luggage. But today’s changing consumer trends and the following promotional products trends mean that customers are looking for more contemporary lifestyle gifts that reflect their daily use of smart phones,
More and more companies are returning to a green agenda as the economic recovery gathers pace. Large businesses, government bodies, small social enterprises and SMEs are once again starting to promote their environmental credentials. The global strain on our planet, coupled with a consumer desire to choose eco-friendly merchandise, creates opportunities for businesses to market