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Promotional Mugs: The Industry’s Hot Choice
UK industry research shows the ubiquitous coffee mug to be one of the most popular promotional products.*
People like keeping them too, with 18% of survey respondents saying they’d kept a mug longest compared with 15% who’d held on to a USB stick and 12% a pen.
Another significant finding was that promotional merchandise can deliver a higher ROI than radio and outdoor advertising, and one that’s equal to TV and print advertising.
The cost per impression for a mug is £0.001, a mid-range pen £0.001, a calendar £0.004, a USB stick £0.005 and an umbrella £0.003. With an average cost per impression of £0.003, these figures compare extremely favourably with the cost per impression of other media, with TV coming in at £0.008, radio at £0.003 and advertising hoardings at £0.003.
Available in earthenware (most popular, cheapest and durable) or bone china (lighter, more expensive and very white), promotional mugs are:
- Practical… and will always be used.
- Visible… on desks 52 weeks of the year.
- Great value for money.
- Available in small quantities in a large range of shapes and colours.
- Ideal for full colour graphics owing to large display area.
Tips To Get Your Mug To Stand Out From The Crowd:
- Choose the colour carefully as it can actually affect the taste of your chosen drink!
- Get the design right – great looking mugs will be favoured over drab ones.
- Pick an unusual shape or design. Most mugs are same-ish so be different to get noticed.
- Use a presentation box to stop breakages, provide more branding opportunities and enhance the gift’s perceived value.
- Include a pack of promotional biscuits or chocolate… everyone loves chocolate!
* Information Source: BPMA
Arcadia offers a wide range of promotional mugs, and has the experience and creativity to make your promotional merchandise campaign stand out from the crowd.
Make Memorable Merchandise
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