Monthly January, 2018
It’s essential to keep on top of what’s happening in the industry. Face to face and online interviews with 200 promo merchandise buyers at Marketing Week Live 2017 and B2B Marketing Expo provided the BPMA with some vital clues. Here what they said… * How do people feel when they receive a promotional gift? 79%
The next game changer? So called promotional ‘game changing’ products don’t come along often. Looking back over the years we’ve seen many promotional technology products launched as a result of tech developments or changes in consumer behaviour – think mouse mats, memory sticks, digital photo frames and, more recently, portable power banks and charging