Monthly February, 2018
8 compelling reasons to opt for more promotional merchandise… With a rich return on investment promotional merchandise works so hard at engaging with staff customers and prospects. Brand loyalty. Good quality, useful and well targeted gifts showcase brands and invoke brand loyalty. Quirky merchandise, stuff that’s fun and memorable, engages people emotionally and encourages a
The promotional industry’s newest and best promotional products were recognised in the Merchandise World Promotional Product Awards held at Silverstone this month. This year’s Merchandise World featured 172 trade exclusive suppliers showcaseing their new ranges for 2018. The show was busy from start to finish with over 1,000 promotional product distributors attending this 2 day
Focus on… Sustainability Market forces drive business (whether for promotional merchandise or any other industry) and customers want best quality products at the lowest price possible. Of course, professional ethics have always been essential but in recent years another concern has cropped up on the business agenda – the environment. It’s not just about manufacturers
It’s a wrap! Why is it good to add bespoke packaging to your promotional products? It’s a well used adage that you can’t judge a book by its cover. No doubt it’s true, nonetheless people do tend to make decisions about some things based on appearance. Which, of course, is why promotional packaging’s can