Get the best from your industry events There are plenty of great reasons to attend a trade show… * generate leads * sell * check out new trends and products * get together with other retailers * see what the competition’s up to * scope out investors and strategic partners Once you’ve mapped out your
Top tips for a successful awareness day The UK has more than 400,000 charities. Accordingly there are numerous awareness raising days and weeks plus events over longer periods – Safer Internet Day, World Cancer Day, National Eczema Week, World Autism Awareness Day, World Alzheimer’s Month, to name but few. For charities – indeed for all
Over 200 qualified face to face interviews with professional buyers of promotional merchandise.
Arcadia in the spotlight We all want to do things well. We like to be recognised and appreciated for a job completed successfully. At Arcadia we know how important it is to our customers that we get it right every time. From the initial contact right through to delivery of goods we want customers to
Why promotional merchandising is key Brand awareness, the extent to which people can identify a brand by attributes such as logos, colours, slogans or overall design rather than actually seeing a company name, is the holy grail of marketeers. After all, a consumer’s ability to recognise or recall a brand can be central to a