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Product legends… … How BIC is meeting the Eco challenge Who hasn’t used a BIC biro at one time or another? Of course, it wasn’t just about biros. In the 1970’s the firm launched the iconic BIC Lighter and BIC Shaver, and today sells millions of products globally every day and has established it’s products
Once a plastic consumer product has been used and then recovered from waste the material can then be known as post-consumer.” if suitable the material can be recycled, turned into a resin and used to manufacture a new product. So why is PCR resin is good for the environment Cost savings plus improved brand image…
An eco choice that makes total business sense The surge of interest in sustainability has not just come from traditional eco-activists but has stemmed from a mix of consumers, businesses and other interested parties. One area that’s seeing a massive change is reusable drinkware. At Waitrose cafes, for example, one can no longer get a
… Christmas is coming! The season of gift-giving will soon be upon us, and there’s no better time to create a great promotional campaign. Christmas is the perfect occasion to thank clients for their ongoing business, reward staff for all the hard work and to draw in new prospects for a prosperous new year. Whatever
What’s hot in promotional tech? Tech freebies remain highly prized promotional items – who, after all, wouldn’t want to get their hands on a tastefully branded smartphone accessory or another type of gadget? But what’s trending? What are the best items to invest in for a truly impactful marketing strategy? Power banks. These neat portable