Category Marketing
8 compelling reasons to opt for more promotional merchandise… With a rich return on investment promotional merchandise works so hard at engaging with staff customers and prospects. Brand loyalty. Good quality, useful and well targeted gifts showcase brands and invoke brand loyalty. Quirky merchandise, stuff that’s fun and memorable, engages people emotionally and encourages a
It’s a wrap! Why is it good to add bespoke packaging to your promotional products? It’s a well used adage that you can’t judge a book by its cover. No doubt it’s true, nonetheless people do tend to make decisions about some things based on appearance. Which, of course, is why promotional packaging’s can
It’s essential to keep on top of what’s happening in the industry. Face to face and online interviews with 200 promo merchandise buyers at Marketing Week Live 2017 and B2B Marketing Expo provided the BPMA with some vital clues. Here what they said… * How do people feel when they receive a promotional gift? 79%
The next game changer? So called promotional ‘game changing’ products don’t come along often. Looking back over the years we’ve seen many promotional technology products launched as a result of tech developments or changes in consumer behaviour – think mouse mats, memory sticks, digital photo frames and, more recently, portable power banks and charging
What’s next? A glance at what our tech futures might hold… The rapid pace of change in the 21st century is evidenced nowhere more clearly than in the world of technology. But any technological forecast is a shaky sort of structure. With that in mind we’ve come up with a speculative peek around the